Our team
Focus: Product Development, Low Impact Packaging, Regenerative sourcing + value chains, Brexit, logistics and certification
Zoë has been running Wunder Workshop and Essentials by ZoëLVH, with a deep passion and commitment for all that encompasses the wellbeing of Mother Nature since 2014. Through her alternative upbringing that put the environment in the forefront, she has embodied this ethos since her childhood.
Following her Masters’ degree in International Relations focusing on food-security and Climate Change policy making, she has since worked directly with small-community farmers across the world with a focus in Sri Lanka for the past decade. Her approach is looking beyond sustainability towards regeneration, creating purposeful products with a positive impact, that nourish both the consumer and the environment they are grown in, reaching customers across the world including Harrods, Boots, Selfridges, Le Pain Quotidien and Les Galeries La Fayette.
She successfully worked together with the United Nations to establish a value supply chain for saffron farmers in Afghanistan which turned into one of Wunder Workshop’s bestselling products, supporting women to create their own livelihoods.
Furthermore, she set up a social enterprise ‘Essentials by ZoëLVH’ , creating skincare products that focus on breast-health awareness and grief. Two topics close to her heart since she lost her mother to breast-cancer.
Zoë's experience encompasses cosmetics, food & beverage industries. Her main passions and focus lie in new product development, low-impact packaging, sourcing, working together with farming communities across the world and dealing with the logistical practicalities that come with the latter.
Zoë Lind van’t Hof
Karen Downes
Focus: Leadership Training, Integrating Feminine Principles, Facilitating workshops, Manual for startups, Story telling
For over 30 years, Karen has been working locally and globally with great leaders, from the heads of major corporations to the reluctant but committed leaders in the villages of India and Bangladesh, who had to overcome the most tragic of circumstances to transform their own life and the future of their family.
Her roots began in healing and she finds herself full circle as she witnesses the suffering that is now occuring not at village level in developing countries where she experienced it many years ago, but right under our very noses in the corporate corridors where people are ‘dying for their paycheck’. The cost is great. She remains passionate and committed to transforming the way we live and work for a more socially just, equitable and spiritually fulfilling future for all.
As a trained therapist and practitioner of alternative therapies she has worked with clients to support them in their healing. As an entrepreneur she built a multimillion- dollar international business. As an amateur competitive road cyclist, she competed in the world masters. These experiences have all enriched her repertoire and her understanding of what it takes to strive and thrive even in the face of extreme conditions. The roles we play yield experience and bring wisdom; as a healer, a single mother, an entrepreneur, CEO, and facilitator she now has an expanse of knowledge that can be practically applied to what is now referred to as conscious leadership.
Primrose Russell
Focus: Product Development, Circular packaging, Business Development, Sourcing ingredients (UK), Copy + Writing, Factory Flow and set up
Primrose has 16 years experience in health and wellbeing. Her journey began with her degree in homeopathy and naturopathy studies discovering personal self empowerment and healing through nature before being inspired to support others on their healing path. She is passionate about organic, sustainable ingredients, particularly locally grown in the UK and the journey they take from field to fork. Her interest is focussed on product development and traceable supply chains, particularly within regenerative farming and the positive impact it has on the soil and biodiversity.
Her experience in the retail space started with the development and launch in 2012 of her organic brand Primrose’s Kitchen within FMCG where she took her products from kitchen table to supermarket shelf and which she exited in an acquisition by her non-exec directors in 2019. This was a challenger cereal brand stocked in Fortnum and Mason, multiples like Waitrose, H+B, wholesalers and 7 export countries. The specialist nature of the manufacture of the products meant she managed in house production of the products and built a factory from scratch to support the growth of the business. She has a strong understanding of trends within health and wellbeing in this sustainability orientated climate.
In 2021 she applied her naturopathic philosophy to fashion when she co founded Bedstraw + Madder, a Farm 2 Fibre clothing brand with level 5 transparency using chemical free plant dyes and compostable trims for a healthy focussed soil to soil circular clothing solution.
Working with the seasons her understanding of wild plants allows her to forage for food, create herbal medicines and skincare products as well as explore her love of natural dyeing which she does from her home on Dartmoor.
Jess Abis
Focus: Creating + Transforming value chains, Transparency storytelling, Living income price models, Sourcing Ingredients, UK + export
Jess comes with 11 years of experience in the field of regenerative food and farming. Her journey began with the development of a UK snack brand; Natural State and it’s range of plant based brownies. As co-founder for over a decade, she single-handedly managed the outsourcing of production to three UK factories, developed one of the UK's first snacks wrapped in compostable film, launched nationwide into retailers; including Sainsbury's, Ocado, Wholefoods and Harrods and developed a direct value chain with regenerative farmers to ensure that each stage positively impacted people and planet.
Her experience in growing an impact-led business inspired her to consult and support other regenerative projects. Most recently, as project manager and advisor to a start-up cacao project based in Tabasco, Mexico, Jess supported with the development of a holistic agro-forestry farming model. This project challenged her to delvedepper into her passion of supporting businesses to implement innovative and fair practices; from the creation of a Living Income price model to finding aligned buying partners and developing an app which digitally visualises the value chain of cocoa from soil to shelf.
Jess says; "my mission to develop just, direct value chains has led me to meet with farmers and cooperatives in the UK and across the globe. This journey has given me valuable insight into our global food system, a passion for regenerative farming practices and the belief that transparency and direct trade can revolutionize value chains and make businesses a force for good".
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